Retail
Retail, wholesale, clerical, white collar, blue collar and any other color collar you can come up with, in my working life, I have sampled them all, and I am grateful for it. Sure some were better than others, some more profitable, more fulfilling, but each had something to impart, to teach, to reveal. Working retail in a suburban mall is one thing, working retail in New York City in the 70’s was something else entirely. Besides the pace of the city, the sheer number of people that you would encounter each day, and the nature of some of those people made it quite a challenge sometimes. But it all made for anything but a boring day behind the cash register or stocking the shelves. No, each day was an adventure, and that’s what made it fun, the crazy people you would meet (try working at Nathan’s), or the rich and famous you would encounter (that would be Capezio’s in the Village). There was never a week that went by, when you wouldn’t have another bunch of stories to tell around the dinner table. And you always made new friends. But it could also be kind of scary at times; there were after all, some bad people out there on the streets.
One of the more interesting jobs I had was at a health food store on the East Side, a GNC (General Nutrition Corporation), a very popular chain of stores at the time. It was not for the hard core bean sprout crowd from the East Village, it was more of a soft core palatable alternative. As with any retail environment, I got to know the regulars that would stop in each day, some for an herbal tea and a croissant (yes they sold croissants!), but it carried vitamins as well, and protein drinks, and weight loss powders, and tons of energy bars (anyone remember the Tigers Milk bar? – my favorite!). All of it sold quite well; the company was onto something, tapping into the increasing desire of people to “eat healthier”, even if some of the products were questionable at best. But hey it made people feel good about themselves, and so what if along with that protein bar and bottle of Kefir, you could also score an almond croissant!
Our manager was a young guy, up and coming in the retail world and very popular with the ladies that shopped there (which boosted sales as well). One day he had the thought that we should set up a table out on the sidewalk in front of the store, and offer free samples of some of our products to people passing by; maybe a hit of that guava juice would entice people to come inside and see what else there was. So one afternoon, we set up a long table in front of the huge plate glass window of the store, right there on Second Avenue. We filled it with a bunch of the products, and went about trying to drum up some new business. It wasn’t easy trying to get a New Yorker to slow down enough to listen to a word you were saying or take a look at the samples. But we tried and it was kind of fun; we were outside on a busy street and there was no shortage of characters or conditions to gawk at. And it did feel good when you were able to actually get someone’s attention and listen to our little sales pitch about Vitamin K, or the healing benefits of Ginseng; heck sometimes we even got someone to come into the store!
But it was New York after all, and that meant having to deal with some loonies that inhabited the streets too. One afternoon this slightly deranged looking young guy was slowly walking by talking rather loudly to himself. Now maybe some places that would seem like weird behavior, but it was just another afternoon in the city to us. Hopefully he would just keep on walking, and talking, and that would be it. But no…..not our lucky day; he spotted our table and started pointing and shouting at us; we couldn’t make out what he was saying but it sounded like
he was accusing us of something (charging too much for a green tea?). Whatever it was, he was really working himself up into a frenzy, and I began to think about calling for reinforcements from inside the store. But he acted quicker than I did. Still shouting he quickly picked up a half full metal trash can (with it’s “Help keep your city clean” sign), and taking a few steps closer, proceeded to throw it right at us. Luckily my co-worker and I were able to duck out of the way, but the can landed on the table, bounced once and took out the entire plate glass window of the store! The guy continued to scream at us, I guess not satisfied with the havoc he had already reaped, but suddenly took off down the Avenue at a full run; and I would have too if I had spotted our Manager come bursting out the front door, with a metal baseball bat in his hands, and a totally pissed off expression on his face. So he takes off after the guy, and I am just standing there, kind of dumb founded, covered in glass and realizing this kind of thing wasn’t covered in the employee manual they gave us on our first day. I also wasn’t prepared for the reaction of some of the folks on the street; while a few came to see if we were ok, others just kept walking (more quickly now) by, as if nothing had happened, and a couple of very respectable looking people decided to avail themselves of some of our products from the toppled display in the front window, without bothering to pay for them. Really?! On your way back to the office, you just thought you would do a little looting??!! That in a nutshell was the city, the good, the bad, and the way ugly.
Needless to say, it was a pretty traumatic day, quite a change from the everyday routine. Things of course quickly got back to normal, though the idea for the sample table on the sidewalk outside was put on hold for the foreseeable future. I really can’t remember how long I stayed at that job, it having lost a bit of its appeal after that, but it certainly wasn’t the end of my retail career in the city. Oh no, there was more fun to come, like being held up at gunpoint working at a Barnes & Noble, or falling down the stairs at Capezio’s, but it wasn’t all bad stuff. There was also the time I met Katherine Hepburn while working at Dean & Deluca; she was my Mom’s favorite actress, and while I excitedly told her of meeting her idol, I didn’t include the part where Ms. Hepburn told me to f**k off and leave her alone! And I will always be grateful for and in debt to the wonderful retail world in the city, as it is how I met Leslie – I sold her a pair of shoes downstairs at Capezio’s in the Village. There is a lesson there….magic can happen in the most unlikely of places, and when you least expect it.
-Rob